PRIVACY POLICY // COMPLIANCE

1. DATA CONTROLLER & SCOPE

This Privacy Policy applies to the official digital portfolio, casting registry, and editorial platform of Atharva Sharma (https://atharvasharma.co.in), headquartered in Udaipur, Rajasthan, India. For inquiries related to data protection, compliance, or personal data rights under the Digital Personal Data Protection Act, 2023 (India) and the General Data Protection Regulation (EU GDPR), contact our dedicated desk at atharva@atharvasharma.co.in.

2. INFORMATION WE COLLECT

We collect and process only the minimal data necessary to facilitate commercial model bookings, editorial casting reviews, and professional campaign coordination:

• Casting & Booking Submissions: When casting directors, agencies, photographers, or brands contact our management via email, contact forms, or WhatsApp, we collect name, agency name, business email, telephone number, shoot dates, project scope, and budgetary expectations.
• Telemetry & Access Logs: Standard web server logs collect IP addresses, browser user-agents, referral URLs, and timestamps to maintain network security, combat DDoS disruptions, and verify Core Web Vitals telemetry.
• Comp-Card & Asset Requests: Log data regarding downloads of high-resolution PDF composite cards, lookbooks, or unretouched digitals.

3. PURPOSE & LAWFUL BASIS FOR PROCESSING

All data processing is conducted under clear lawful bases recognized by international data protection statutes:

• Contractual Performance & Pre-contractual Steps: Reviewing fashion week casting calls, negotiating editorial fees, evaluating travel allowances, and executing booking contracts.
• Legitimate Professional Interests: Protecting the proprietary copyright of high-fashion photography, preventing fraudulent agency impersonation, and maintaining optimal platform reliability.
• Consent: When you initiate direct communication via email or instant messaging regarding prospective commissions.

4. LIKENESS, INTELLECTUAL PROPERTY & ANTI-SCRAPING

All photographic images, digitals, polaroids, videos, measurements, and editorial essays published on this domain represent the proprietary intellectual property and personal biometric likeness of Atharva Sharma and associated production houses. The scraping, harvesting, ingestion, or extraction of Atharva Sharma's facial photographs, biometric data, or likeness for training generative artificial intelligence (AI) models, synthetic media, virtual avatars, deepfakes, or facial recognition databases is strictly prohibited without prior written commercial licensing.

5. DATA SHARING & THIRD-PARTY PROCESSORS

We do not sell, rent, monetize, or broker personal information. Inquiries may be shared strictly on a confidential need-to-know basis with:

• Authorized mother agency management and international casting liaison desks (Mumbai, Paris, Milan, New York).
• Secure hosting and content delivery networks (Cloudflare, GitHub Pages) for low-latency asset delivery.
• Direct communication conduits (Google Workspace, WhatsApp Business API).

6. YOUR RIGHTS (DPDP ACT 2023 / GDPR)

Depending on your jurisdiction, you maintain comprehensive rights over your personal data: